ASD Libraries: G07: Isolationism: No Logo Movement

Anti-globalisation Movement Summary

Too cool for globalization?

How do companies and their brands control globalization, and does wearing a company’s logo represent a loss of identity, independence, and morality? Discover how anti-corporate, anti-globalization trends caught on with both teens and adults, and how they have evolved over time.

If you choose this topic, you should not limit yourself to just “NoLogo”, but should also cover general anti-globalization movements among young people worldwide.

Books in the library

How to Change Everything by Naomi. Klein; Rebecca Stefoff (Adapted by)
Call Number: 363.73 KLE

ISBN: 9781534474529

Publication Date: 2021-02-23

Warmer temperatures. Fires in the Amazon. Superstorms. These are just some of the effects of climate change that we are already experiencing. The good news is that we can all do something about it. A movement is already underway to combat not only the environmental effects of climate change but also to fight for climate justice and make a fair and livable future possible for everyone. And young people are not just part of that movement, they are leading the way. They are showing us that this moment of danger is also a moment of great opportunity--an opportunity to change everything. Full of empowering stories of young leaders all over the world, this information-packed book from award-winning journalist and one of the foremost voices for climate justice, Naomi Klein, offers young readers a comprehensive look at the state of the climate today and how we got here, while also providing the tools they need to join this fight to protect and reshape the planet they will inherit.

NoLogo Movement

No Logo - Wikipedia
The book focuses on branding and often makes connections with the anti-globalization movement. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies.
No Logo at 20: have we lost the battle against the total branding of our lives?
August 2019: Some political books capture the zeitgeist with such precision that they seem to blur the lines between the page and the real world and become part of the urgent, rapidly unfolding changes they are describing. On 30 November 1999, mere days before the publication of Naomi Klein’s debut, No Logo, the epochal “Battle of Seattle” began. Tens of thousands turned out to protest against the World Trade Organisation, and the global corporate interests it represented, and were met with tear gas, pepper spray, rubber bullets and stun grenades. Seattle’s mayor declared a state of emergency, and a massive “no protest zone”, as the violence continued, while the chief of police resigned.

Lying Flatism or tangping (躺平) - China

Lying Flatism, The Work Trend Taking China by Storm and Maybe the U.S.
In China, a historically competitive society, these questions are being asked more frequently and out loud. China’s government is banking its future on self-reliance and domination in the tech sector. This has been the rule for a long time in China. Work for the good of the state. Work hard, be thankful, work more, and then die. But you’re doing it for the state. Many young Chinese workers have had it with the “996” formula, as they call it. Working from 9 AM til 9 PM 6 days a week. A considerable number of workers have said no to this, and they have started lying down. Unplugging, cutting down on work hours, quitting jobs, and just being present in the moment.